Local SEO is About Bringing Customers Through Your Doors
Local SEO is the practice of optimizing a website in order to increase traffic, leads and brand awareness from local search. Common tasks associated with local SEO include finding local keywords, optimizing a business’s Google My Business profile.
Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers. In short, local SEO is critical if you want your business to stay relevant.
How Does Local SEO Work?
At a high-level Local SEO works like “normal” Google search.
When someone does a search, Google scans through its index to provide the best results for that person’s query.
What makes Local SEO unique is that Google uses a different set of ranking factors to rank the local search results.
In fact, local SEO has a set of unique ranking signals, including:
- The location that the person is searching from
- NAP citations
- Presence of Google My Business listing
- Keywords used in Google My Business profile
- Sentiment of online reviews
- Keywords used in online reviews
- Number of “check-ins” at that location
- Shares on social media
- Google Maps star rating for that business
Quality Skills
Content marketing strategy
62
%
Digital consultancy
86
%
Mobile Marketing
52
%
Reputation management
40
%
Professional Tools for Your Business
Keyword Research
Keyword research is the process of finding keywords that you want to rank for in search engines.
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